Clarity Intelligence Suite

Navigate Complexity: Your Prospect and Residents' Journey Guides Your Decisions with Clarity

Clarity Report: Your Complete Intelligence Suite

Unlock the full potential of your multifamily brand with Clarity Report, the most sophisticated analysis tool available in the industry. Designed for multifamily property managers, real estate investors, and strategic analysts, the Clarity Intelligence Suite merges data analysis with actionable insights to drive exceptional portfolio performance.

Executive Summary

Comprehensive Data Analysis

We analyze every touchpoint in your renter's journey to reveal: How prospects discover and engage with your brand. Which marketing messages resonate most effectively.

Deep Brand Intelligence

Where your leasing process excels or needs refinement. Learn what drives residents to choose and stay with your communities.

Actionable Brand Insights

Transform data into results with: Brand performance metrics across all channels, Competitive positioning analysis, Marketing effectiveness measurements, Team interaction assessments, Resident satisfaction drivers, Revenue optimization opportunities

Strategic Implementation

Every insight comes with: Clear action steps, Implementation timelines, Success metrics, Training recommendations and ROI projections

Drive measurable improvements in:

Brand awareness and perception, Lead-to-lease conversion rates, Resident satisfaction scores, Renewal probability, Net Operating Income

Meet Your Clarity Report Strategists

Tami Siewruk and Jamie Gorski unite 60+ years of multifamily innovation to transform your portfolio performance through data-driven solutions that drive measurable results.

Multifamily Executive Benefits

Market Research & Competitive Landscape

Review property performance against national, regional, and local market trends for rental rates, vacancy, and rent growth → Market Trends & Projections
Benchmark your community's occupancy, pricing, reputation, and amenities against direct competitors → Competitive Benchmarking.
Understand your resident demographics, evolving preferences, and psychographic profiles to inform property positioning → Resident Demographics & Behavior.
Optimize your pricing strategy through comprehensive market rate analysis and competitive price positioning → Rent & Pricing Analysis.
Compare renewal rates versus new lease rents across your property and competition to maximize revenue → Lease Trade-Outs

Property-Specific Performance Analysis

Track your revenue performance across lease expirations, new leases, and renewals to identify growth opportunities → Revenue Analysis
Analyze NOI trends, identify cost-drivers, and find optimization opportunities to improve bottom-line performance → NOI Analysis
Monitor occupancy trends, move-in/out patterns, and upcoming lease expirations to maintain optimal occupancy → Occupancy Analysis
Compare performance metrics across unit types to optimize your unit mix strategy and pricing → Unit Type Performance

Understand resident length of stay patterns and develop targeted retention strategies → Resident Tenure

Evaluate your physical and digital leasing experience to optimize prospect conversion → Shopping Experience.

Leasing & Marketing Performance Analysis

Lead Funnel Analysis: Total leads, lead-to-lease conversion rates, and time to lease.
Marketing Channel Attribution: Detailed analysis of which marketing channels drive the highest quality leads (Google PPC, ILS, social media, referrals, etc.).
Online Reputation & Reviews: Analyze Google, Apartments.com, and Yelp reviews for sentiment and trends. Identify what is driving good/bad reviews.
Shopping Report Analysis: Call recording analysis, AI-driven call scoring, or prospect inquiries not converted to tours.
Resident Journey Touchpoints: Evaluate key leasing touchpoints and how friction or delays in communication impact conversion rates.

Associate Journey & Staffing Analysis

Analyze lead and appointment volumes per associate to optimize team capacity and identify training opportunities → Leasing Productivity Analysis.
Track how staff turnover impacts your community performance and develop retention strategies → Staff Retention Impact.
Discover opportunities for automation, AI, and process optimization to enhance team efficiency → Staffing Optimization.
Evaluate centralization benefits to maximize operational efficiency and leasing effectiveness → Centralization Impact Analysis

Customer Journey Mapping & Service Gaps

Map the complete prospect-to-resident-to-move-out journey to identify and eliminate friction points → Renter and Resident Journey Maps
Analyze resident complaints and corporate communications to identify and resolve systemic issues → Pain Point Analysis.
Track real-time resident sentiment through communication and maintenance feedback to drive satisfaction → Feedback Loop Analysis

Technology & Digital Assessment

Evaluate your tech stack effectiveness and identify opportunities to enhance your leasing and property management systems → Technology Stack Review.
Discover automation opportunities across leasing, maintenance, and payments to streamline operations → Automation Opportunities.
Optimize your AI strategy for leasing, prospect communication, and maintenance coordination → AI Integration Strategy.
Assess your digital presence from website performance to online leasing experience to maximize conversion → Digital Experience Audit.

Operational Efficiency Assessment

Evaluate centralization opportunities across leasing, maintenance, and call center functions to optimize operations → Centralization Review
Track delinquency patterns and optimize collection processes to improve cash flow → Collections Analysis
Assess vendor performance and spend across advertising, ILS, and call centers to maximize ROI → Vendor Performance Review
Analyze payment systems and processes to reduce friction and accelerate collections → Payment Process Analysis

Technology Utilization & Adoption

Measure platform adoption rates, feature utilization, and ROI across your tech stack (RealPage, Yardi, G5, Funnel) → PropTech Utilization Score
Track AI response rates, conversion metrics, and resident satisfaction scores for automated communications → AI Communication Audit
Analyze manual task hours, response times, and process efficiency to identify high-impact automation opportunities → Automation Strategy

Risk Analysis & Crisis Management

Monitor review scores, response rates, and brand sentiment to identify and mitigate reputation risks → Reputation Risk Analysis
Track Fair Housing compliance, ADA accessibility, and advertising violations to ensure regulatory adherence → Compliance Risk Management
Assess technology downtime, lead response delays, and process gaps to minimize operational vulnerabilities → Operational Risk Assessment

Comprehensive Action Plan

Execute prioritized action items with specific timelines and measurable goals for 30-60-90 days and 12-month milestones → Tactical Action Plan
Identify and prioritize properties requiring immediate intervention based on performance metrics and risk factors → Focus Properties
Assign clear ownership and accountability across teams with specific deliverables and deadlines → Stakeholder Alignment
Track progress through defined KPIs including lead volume, conversion rates, occupancy trends, and resident satisfaction → Performance Metrics

Financial Analysis & Budget Alignment

Track cost per lead, lease and ILS ROI across marketing channels to optimize spend allocation → Marketing Spend Analysis
Analyze historical patterns in lead flow, pricing power, and closing ratios to maximize seasonal performance → Seasonality Impact
Monitor budget variance, marketing ROI, and incentive costs against operating plan to control expenses → Budget Performance Review
Identify redundant spend, underperforming channels, and consolidation opportunities to reduce costs → Cost Optimization Analysis

Stakeholder Interviews & Insights

Gather field-level insights from leasing teams and regional managers to identify operational opportunities → Onsite Team Insights
Collect resident experience feedback through structured interviews to improve satisfaction and retention → Resident Voice Analysis
Analyze survey responses and sentiment trends to identify actionable improvement areas → Community Sentiment Review

Strategic Recommendations

Optimize leasing, renewal, and maintenance processes to enhance operational efficiency and resident satisfaction → Operational Excellence Plan
Leverage AI, automation, and tech stack improvements to streamline operations and enhance team productivity → Technology Enhancement Strategy
Target marketing spend and campaign optimization across channels to maximize lead quality and conversion → Marketing Optimization Plan
Enhance sales effectiveness through targeted training, support resources, and strategic staffing → Sales Performance Strategy
Streamline the prospect-to-resident journey to boost conversion rates and renewal probability → Experience Enhancement Plan

Clarity Report Additions

Birdwatching

In-person observing and understanding consumer behavior in natural, unprompted settings.

Survey Prospects

Gathering insights from potential candidates to improve recruiting strategies and tailor messaging.

Survey Customers

Collecting feedback from customers to understand their experience and improve service delivery.

Psychographics

Analyzing candidates’ values, motivations, and personality traits to match them with the company’s culture and role requirements.

Employee Journey Mapping

Charting the end-to-end experience of an employee, from recruitment to offboarding, to improve each stage.

Interactive Content

Using self-assessment tools, quizzes, or interactive media to engage candidates and provide a personalized experience.

Candidate Personas

Creating detailed profiles of ideal candidates to shape messaging, sourcing, and engagement strategies.

Competitor Analysis

Analyzing how competitors attract and retain talent to identify opportunities for differentiation.

Employer Brand Messaging

Crafting clear, authentic messaging that highlights the company’s unique value proposition to candidates.

Clarity Intelligence Suite

Navigate Complexity: Your Prospect and Residents' Journey Guides Your Decisions with Clarity

Clarity Report: Your Complete Intelligence Suite

Executive Summary

Multifamily Executive Benefits

Clarity Report Additions

Journey Lens Reports

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