[Stuart, Florida], January 1st, 2025—Journey Lens, founded by multifamily industry leaders Tami Siewruk and Jamie Gorski, specializes in customer and associate journey research. Their goal is to help property management firms and real estate investors enhance rent revenue and maximize Net Operating Income (NOI). By focusing on the human experience and leveraging actionable insights, Journey Lens delivers proven strategies for better operational results and meaningful connections.

A Research-Driven Approach to Multifamily Success
Journey Lens takes an analytical and human-focused approach to customer and associate journeys. Their services are tailored to the unique needs of multifamily housing professionals and focus on three key areas:
Actionable insights from Journey Lens Reports address resident needs and improve satisfaction.
Research highlights areas where teams can optimize performance and improve efficiency.
Actionable recommendations equip employees with strategies to boost engagement, satisfaction, and loyalty.
Leadership Rooted in Industry Expertise
Journey Lens’ leadership team combines decades of industry expertise:
With decades of experience as a Chief Marketing Officer and Chief Experience Officer, Jamie Gorski is recognized for her strategic vision, branding expertise, and ability to drive revenue. Jamie has served on influential boards, including Zillow’s Multifamily Advisory Board. Her specialty areas include customer journey mapping and leveraging data to identify growth opportunities.
Partnering for Purpose and Profit
Journey Lens is dedicated to supporting multifamily professionals by delivering measurable results that improve ROI and community well-being:
Streamline operations and maximize profitability through research-driven actions.
Create positive living experiences that foster long-term resident loyalty.
Provide employees with tools and strategies to achieve their maximum potential.
Learn More
Discover how Journey Lens can help you achieve your multifamily goals at www.JourneyLens.com.
Media Contact: Barbie Figueroa
- Email: info@JourneyLens.com
- Phone: (772) 418-3816